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Technical SEO is the practice of optimising your website to deliver a positive user experience and help Google better understand your site.
A strong technical foundation will make your site faster, more secure and easily accessible to Google, reducing friction and ensuring there are minimal barriers for Google’s crawlers when they visit your site.
In turn, this strong technical structure positively impacts site visibility, rankings, and revenue.
You may have the best-looking website in the world, but if your technical foundations aren’t solid, you’re simply not going to rank and drive conversion and sales.
Our Technical SEO Services handle all these complex technical components, so your website is positioned to dominate page 1 of Search Results.
Drive Me Clicks offers a fully comprehensive Technical SEO service that covers all of the most important technical components. Just some of these include:
To rank a page on your website, Google needs to know it exists. By conducting an indexability assessment and submitting a fresh, relevant sitemap to Google, we can ensure your pages are visible and ready for Google’s crawlers. We also ensure that non-relevant, low-value or duplicate pages aren’t indexed, maximising your site’s super valuable crawl budget.
Site Speed is one of the most important ranking factors across all SEO metrics. If your website is super slow, people will bounce from it at a higher rate than your competitors, signalling to Google that your site is not worthy of top-ranking positions. We optimise images, caching, lazy loading and minimification to ensure your site is lightning-fast.
Given that a majority of web traffic now comes from mobile devices, it’s super important that your website is optimised for mobile. Google will penalise sites that optimise for desktop first; therefore, your site must be mobile-friendly.
Broken Links and 400 error pages are one of the most common technical errors that every webmaster will face. These types of issues hurt user experience and also waste your site's finite crawl budget. Our service identifies these issues and implements a solution.
Every website has a robots.txt file that tells Google where to go and where not to go on your website. We ensure your robots.txt file is set up correctly so that Google has complete visibility of all your pages.
For Google to effectively navigate, crawl and index your site, your site architecture needs to be well thought out. We'll audit your architecture and advise on any required changes.
Schema Markup is an essential component of any Technical SEO campaign. This data helps Google better understand the context of your pages and also helps boost click-through rates in the SERP.
Google will not send traffic to a site that doesn’t take its users' security and privacy seriously. We review and fix any security-related issues and ensure your site uses HTTPS correctly.
Drive Me Clicks offers a fully comprehensive Technical SEO service that covers all of the most important technical components. Just some of these include
In order to rank a page on your website, Google needs to know that it exists.
By conducting an indexability assessment and submitting a fresh, relevant sitemap to Google, we can ensure your pages are visible and ready for Google’s crawlers.
We also ensure that non-relevant, low-value or duplicate pages aren’t indexed, maximising your site’s super valuable crawl budget.
Site Speed is one of the most important ranking factors across all SEO metrics.
If your website is super slow, people will bounce from it at a higher rate than your competitors, signalling to Google that your site is not worthy of top-ranking positions.
We optimise images, caching, lazy loading and minimification to ensure your site is as fast as lightning.
Given that a majority of web traffic now comes from mobile devices, it’s super important that your website is optimised for mobile. Google will penalise sites that optimise for desktop first; therefore, your site must be mobile-friendly.
Broken Links and 400 error pages are one of the most common technical errors that every webmaster will face. These types of issues hurt user experience and also waste your site’s finite crawl budget. Our service identifies these issues and puts a solution in place, whether that’s a 403 or 404 redirect.
Every website has a robots.txt file that tells Google where to go and where not to go on your website. We ensure your robots.txt file is set up correctly so that Google prioritises your most essential money pages.
For Google to effectively navigate, crawl and index your site, your site architecture needs to be well thought out.
Schema Markup is an essential component of any Technical SEO campaign. This data helps Google better understand the context of your pages and also helps boost click-through rates in the SERP.
Last but not least, website security. Google will not send traffic to a site that doesn’t take its users’ security and privacy seriously. We review and fix any security-related issues and ensure your site uses HTTPS correctly.
If you run an e-commerce store, there are additional technical factors to consider. When working with e-commerce stores, we also audit and resolve issues related to:
Duplicate content stemming from product variations or product filters
Pagination issues
Poor internal linking structures
Our eCommerce technical SEO services fix these problems so your store ranks higher, runs faster, and converts more visitors into paying customers.
We operate a tried-and-tested 4-step process to supercharge your Technical SEO. Here’s how we work:
Our technical SEO company will conduct a deep dive into your website’s technical foundations. We utilise advanced tools such as Screaming Frog, Google Search Console, and Semrush to comprehensively identify issues with your site.
Once the audit is complete, we schedule a meeting to outline our findings and discuss the steps required to address these issues.
We then take the necessary actions to resolve any issues identified.
Once our work is completed, we will provide a technical SEO audit report outlining the actions we have taken.
We believe in delivering free value up front. We offer a free consult call right off the bat where we can discuss your SEO requirements.
We keep you around by delivering a strong return on invetsment.
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We offer some of the most competitive pricing in the SEO industry.
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Our comprehensive technical SEO agency services cover all the essential technical bases to ensure a solid foundation. We check for things such as XML sitemaps, indexability, 400 errors, mobile responsiveness, site speed, internal linking and thin/duplicate content.
Once we have run tests against all these criteria, we will provide a complete breakdown in our Technical SEO Audit Report and resolve the issues for you.
Absolutely. We have a strong background in e-commerce, having developed several e-commerce stores from scratch.
A healthy technical foundation for eCommerce websites directly translates to better rankings, smoother user experience, and increased sales.
We can be relied upon to deliver a strong technical foundation for your site, and we would love to have a chat with you to explore the issues you are facing!
On-Page SEO focuses on optimising a specific page to ensure it is eligible to rank in Google. On-page factors include Titles, heading structures, URL slugs, LSI keywords and meta descriptions.
Our expert technical SEO solutions, on the other hand, are more concerned with ensuring your website has a strong technical foundation which is friendly to Google’s algorithm. These include site speed, mobile optimisation, indexability, broken links, and 400 errors.
On-page SEO helps websites build laser-focused pages while technical SEO ensures search engines can see and understand that content.
Both Technical and on-page SEO are foundation pillars of any SEO campaign. They both play a super important role in rankings, and no meaningful success can be achieved without locking down both these factors.
Broken links are a negative SEO factor because they make it harder for Google Crawlers and site users to navigate your site. When your site has a ton of 404 errors, this sends a signal to Google that either you don’t take your site seriously or that it just doesn’t have a solid architecture, neither of which is desirable.
As Technical SEO specialists, we use advanced SEO tools to identify these 400 errors and implement mitigating actions to ensure your site is easy to navigate. In turn, this will help Crawler and Users trust your site more and lead to higher engagement, which will positively impact your rankings down the line.
The time required to complete a technical audit depends on the size of your website. Small service-based websites can be audited within a few days; however, larger stores (e-commerce, particularly) can take 1 to 3 weeks.
Once the audit is complete, we’ll provide a comprehensive audit report and book you in for a meeting to break down our findings. If you want us to implement the fixes, the delivery time again will depend on the size and complexity of your site.
Poor site architecture is a particularly problematic technical issue. Common architectural issues include deep page structures, poor internal linking, and inadequate navigation. From an e-commerce perspective, architectural issues include pagination, duplicate pages, and faceted navigation. All these issues waste crawl budget and reduce the flow of link equity between pages on your website.
Absolutely. A majority of site speed issues stem from poor technical implementation. When we run our audit, we investigate site speed and identify exactly what’s slowing down your site. Common contributing factors include image size, caching issues, problematic code and heavy use of plug-ins. Regardless of the driving forces, our audit will root the cause of the issue and we will be able to put resolutions in place.
Absolutely. Mobile-friendly websites are an absolute essential to rank high in Google’s algorithm. Since Google switched to mobile-first indexing years ago, the mobile version of your site is now the primary version used for rankings. When we undertake our audit, we will inspect your site across multiple screen resolutions to ensure it performs well across all major device categories (smartphones, tablets, laptops, and PCs).
We typically recommend getting an audit undertaken every quarter. Small technical issues can compound over time, especially when your site is regularly being changed or updated. For a large e-commerce store, we personally run our own audits on our site every month as e-commerce is a dynamic and ever-changing SEO niche.
For sure. We offer a monthly retainer service where we will stay on top of your technical SEO for you. This continuous service provides regular monitoring, fixes technical issues as they appear, and ensures your site is compliant with the most recent technical best practices.
Absolutely. We specialise in WordPress and Shopify stores, having developed many of these sites within our own personal portfolio. Each platform has a slightly different technical setup; however, we are technical SEO experts who understand these nuances and how to overcome them.
No. Backlink building is more of an off-page SEO strategy. However, technical SEO does focus on strong site architecture and internal linking structures, ensuring you get the most link equity possible from every backlink you receive.