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No matter what print services you offer, trying to achieve first-page search results for print-related keywords can be extremely tough. With giants like Vistaprint, Tradeprint, Printed.com and Solopress dominating the top pages, it almost feels like an impossible task to get your print business visible in Google using SEO for printers.
Because of this competitiveness, many print businesses throw in the towel on SEO and continue relying on expensive paid advertisement or a reseller network to grow their business. That’s where our Printing Company SEO services come into play.
Having served clients within the print industry for several years, we know exactly what it takes to rank on page 1 and compete with the big boys.
Whether you want to rank for signage, banners, stickers, small-format, labels, or promotional printing, our friendly SEO print experts can help make your brand visible in Google, helping you acquire new customers and clients effortlessly.
Take your first steps to Google dominance by requesting a free SEO audit today or book a free consult call worth £120 with one of our friendly print SEO experts. No hassle, no hard-selling, just honest advice on how we can get you more clients with Google Organic.
SEO for Printing Companies is the process of improving your print website so that it ranks on the first pages of Google Search Results. In doing so, this generates a consistent flow of new enquiries, sales and clients for your business.
No matter what print services you offer, our seo service for printing companies can help you compete with the bigger brands that dominate search. Just some examples of print-related services we have ranked in the past include:
In terms of what work we actually undertake on your site, Print SEO includes:
Content Creation (Optimised copy for product, collection and service pages)
Building website authority with high-quality backlinks
Improving user experience by optimising page speed, mobile responsiveness and addressing 404 issues.
Google My Business Profile Optimisation for improving local search visibility
Keyword research and competitor analysis
Basic Conversion Rate Optimisation
If your website was built in-house or by a freelance web designer, it’s improbable that these crucial Search Engine Optimisations have been put in place. Without these optimisations, it’s almost impossible to rank against the bigger players that dominate print-related search results.
Here are just a few of the key reasons why SEO for printers is so vital in the digital age we live in:
All your competitors ranking on the first pages of Google will undoubtedly have some form of Search Engine Optimisation in place. That’s the key reason why they appear there in the first place.
If you want to compete with them head-on, this just isn’t going to be possible unless you can match their commitment to optimising their website with Search Engine Optimisation techniques.
As business owners, we should all strive to diversify our marketing channels. Although word of mouth and referrals can be highly effective, it never hurts to diversify your marketing streams to smooth out those challenging months where things slow down.
Many of our clients relied on paid advertising before investing in our seo for print companies. Although it cannot be questioned that Google Ads is a potent marketing channel, they are costly and eat into your margins.
For print companies that don’t actually manufacture their products, it’s exceptionally difficult to break even after costs of acquisition are considered. By investing in Print SEO, you can slowly pivot away from paid traffic and benefit from free traffic that helps you make more profit from your orders.
Our SEO service for print companies covers all the core pillars of search engine optimisation. The Drive Me Clicks founder actually built and scaled a print e-commerce website from scratch, so we understand exactly which optimisations matter most for print SEO. Just some of the optimisation work we will undertake includes (but is not limited to):
Keyword research is the absolute foundation of all content creation on your website. If your pages aren’t optimised with laser-focused keyword implementation, you’re going to struggle to ever rank on the first pages.
We use advanced SEO tools to find the best keyword opportunities for your business, finding keywords that offer the perfect balance of search volume, difficulty to rank and user intent. No matter the services you offer, we’ll ensure we choose the keywords you can actually appear for in search results.
We’ll also analyse the keywords your competitors are using, enabling us to understand their strategy and how to outrank them in search results.
On-page SEO refers to the process of crafting highly engaging and relevant content for your product, service and category pages.
We write this content in a SEO friendly way that allows Google’s algorithm to recognise your business as a provider of the services searchers are looking for.
We optimise these pages with the keywords we have pulled from our in-depth keyword research and ensure these keywords are incorporated in key page components.
Every product, service and category page gets written in a way that converts print buyers, avoids duplication, and helps you rank aggressively for your money terms.
No matter how good your website’s content and authority are, you’ll struggle to rank unless your website's technical foundations are strong.
When we refer to essential optimisations, we mean ensuring your website delivers a positive user experience. We do this by addressing issues such as website speed and mobile responsiveness, for example.
Most print websites have these types of technical problems hiding beneath the surface. Fixing them gives you an immediate boost.
For Google’s algorithm to rank you on the first page of results, it has to be able to trust your business.
As part of our printing company SEO services, we will acquire high-quality links from websites relevant to your niche. Examples of these types of sites include graphic design websites, event managers, construction blogs and online print magazines.
We will also build out your backlink profile with links from directories and social media sites, ensuring a diverse, robust and organic backlink profile that Google trusts.
Some of our print clients want to target local searchers using keywords such as:
“Digital printer near me”
“Signage Manufacturer in xx”
“Local printer near me”
To rank for these local keywords, we will undertake the following optimisations:
Complete Google Business Profile optimisation
Building local location pages on your website
Adding your website to local directories
Review accumulation and management
Once the core optimisation work has been completed, we’ll continue to optimise your online visibility month by month. At this point, we will continue to improve search visibility by:
New products/service/ collection pages
Ongoing backlink building
Tracking, monitoring and reporting
Monthly site audits
GA4 and Search Console insights
Our SEO service for print companies covers all the core pillars of search engine optimisation. The Drive Me Clicks founder actually built and scaled a print e-commerce website from scratch, so we understand exactly which optimisations matter most for print SEO. Just some of the optimisation work we will undertake includes (but is not limited to):
Keyword research is the absolute foundation of all content creation on your website. If your pages aren’t optimised with laser-focused keyword implementation, you’re going to struggle to ever rank on the first pages.
We use advanced SEO tools to find the best keyword opportunities for your business, finding keywords that offer the perfect balance of search volume, difficulty to rank and user intent. No matter the services you offer, we’ll ensure we choose the keywords you can actually appear for in search results.
We’ll also analyse the keywords your competitors are using, enabling us to understand their strategy and how to outrank them in search results.
On-page SEO refers to the process of crafting highly engaging and relevant content for your product, service and category pages.
We write this content in a SEO friendly way that allows Google’s algorithm to recognise your business as a provider of the services searchers are looking for.
We optimise these pages with the keywords we have pulled from our in-depth keyword research and ensure these keywords are incorporated in key page components.
Every product, service and category page gets written in a way that converts print buyers, avoids duplication, and helps you rank aggressively for your money terms.
No matter how good your website’s content and authority are, you’ll struggle to rank unless your website’s technical foundations are strong.
When we refer to essential optimisations, we mean ensuring your website delivers a positive user experience. We do this by:
Ensuring your website is lightning-fast
Ensuring it’s mobile responsive
Addressing any crawling or indexing issues that stop your pages from appearing in search results
Fixing any broken links
Most print websites have these types of technical problems hiding beneath the surface. Fixing them gives you an immediate boost in Search Results.
For Google’s algorithm to rank you on the first page of results, it has to be able to trust your business. In order to gain Google’s trust, your website must acquire links from other reputable websites that essentially vouch for your legitimacy.
As part of our printing company seo services, we will acquire you high-quality links from websites that relate to your niche. Examples of these types of sites include graphic design websites, event managers, construction blogs and online print magazines.
We will also build out your backlink profile with links from directories and social media sites, ensuring a diverse, robust and organic backlink profile that Google trusts.
Some of our print clients want to target local searchers using keywords such as:
“Digital printer near me”
“Signage Manufacturer in xx”
“Local printer near me”
To rank for these local keywords, we will undertake the following optimisations:
Complete Google Business Profile optimisation
Building local location pages on your website
Review accumulation and management
Once the core optimisation work is complete, we’ll continue to optimise your online visibility month by month. At this point, we will continue to improve search visibility by:
Ongoing backlink building
Tracking, monitoring and reporting
Monthly site audits
GA4 and Search Console insights
Refining pages with Google Data to improve performance
Before hiring anyone offering SEO for printing websites, there are a few things to consider to ensure you get the best value for money and return on investment. These things include:
Print is a very technical industry. Unless the Print SEO company you’re assessing understands the print industry, they’re going to struggle to get you results. You need a company that has either had experience with print or worked with print clients in the past.
When you meet with a printing company SEO agency, probe them heavily on their SEO strategy. Ask them how they will improve your rankings and increase your sales and conversions. Any agency that can’t explain the actions they’ll take and WHY they’re taking them likely doesn’t really have a clue how to improve their Google Search rankings.
Always look for a printer SEO company that is willing to commit to weekly updates and in-depth monthly reporting. At the end of the day, it’s your money you’re investing, and you deserve regular communication.
Any SEO service for a printing company that tries to lock you into a long-term contract, stay away. Always opt for an SEO service for a printing company that offers month-to-month agreements and lets you cancel anytime!
Considering implementing your printer SEO campaign in-house? That’s cool, no hard feelings! If this is how you want to go about implementing SEO, here are 5 top tips to maximise your chances of success:
When building new pages or optimising existing underperforming pages on your website, you must research keywords and user intent, unless you want to leave your rankings and investment returns to chance.
For keyword research, we recommend either getting a free trial or subscribing to Semrush or Ahrefs for a month. Both these tools are extremely powerful and let you search for keyword opportunities that offer the best return on investment for your business. Try to aim for keywords with lower Keyword Difficulty scores, as these are easier to rank for.
On user intent, when building a page, make sure you check out what the top Google results are for the keyword you’re targeting on tha specific page. By analysing the top 3 results, you can see which type of content Google favours for that particular keyword. Try to stick close to the structure of these pages for the best chances of ranking your own page on the first page of results!
For smaller websites, it’s pointless to try to compete for the keywords with the highest search volume. It may seem tempting to go after these keywords, but the truth is, you’ll never rank for them as they are so competitive.
Instead, when starting your SEO Campaign, focus on targeting keywords with lower search volumes. Although this may seem counterintuitive, low-volume keywords will be easier to rank for. You’ll also likely get better conversions from these types of keywords, as they tend to be hyper-focused keywords that target very specific pain points that not many other websites are targeting.
Unless you want to wait for years to rank on the first page, you need to build your website’s authority with high-quality backlinks. You can invest the time in-house to learn how to acquire these, or you can get a backlink service provider to sort this on your behalf (we can help).
Please do not buy cheap backlinks from marketplaces like Fiverr. As a general rule of thumb, any link that costs less than £150 isn’t going to help your website and may, in fact, actually harm its rankings.
We always advise anyone who wants to start building backlinks to invest some time into understanding what makes a backlink low or high-quality.
Ensuring your website offers a positive user experience is a super-important ranking factor. Make sure you regularly use Google Lighthouse to test your page speed, and use plug-ins like WP Rocket to improve it if it’s not up to scratch easily.
Also, make sure you optimise all new pages for both desktop and mobile devices, as Google will not rank them on the first page if they’re not optimised for both.
Trying to rank a brand new or completely unoptimised business can take some time. It usually takes our clients at least 6 months to see meaningful traction in search results.
However, your Google My Business profile can rank much faster and is a massive low-hanging fruit you can leverage for some early wins while you wait for your website to warm up.
There are a lot of optimisations that need to be done to your Google My Business Profile to rank, but to cover off the key things:
Make sure your profile is filled out
Aggressively pursue reviews from customers
Add the services you offer
Link your website to your GBP
Commit to weekly posts on your Google My Business
We believe in delivering free value up front. We offer a free consult call right off the bat where we can discuss your SEO requirements.
We don’t rely on contracts to keep you as a client. Instead, we’ll keep you around by delivering value and actually improving your sales, leads and enquiries coming into your business from Google Organic.
We will build you a completely bespoke campaign that’s laser-focused on eliminating the specific barriers that are hampering your business's online presence in Google Search Results.
Our founder ran a print business and also scaled a print website from scratch. Equipped with this experience in the print SEO industry, we have developed a proven method for improving Google visibility, conversions, and sales.
No Stress, No Hard Selling. Just Pure SEO Value From an Experienced SEO Team.
It really depends on several factors. For new or unoptimised websites, SEO for printers will start to improve visibility in 3-4 months and will take between 6 and 12 months to start ranking on page 1 of Google.
Investing in backlinks can speed up this process. Google My Business map pack visibility can be achieved faster through aggressive review accumulation, taking around 3-4 months to reach page 1.
SEO is a long-term strategy; if you need results quicker than this, you’re better off investing in PPC advertising.
Unfortunately, Google doesn’t really care about how your website looks. It’s more concerned with ensuring you offer a positive user experience and have highly optimised pages that convert customers. This is what really moves the needle when you’re trying to rank your site organically in Google.
We cover all the SEO basics for printing companies, such as content creation, technical fixes, backlink building, GBP optimisation, analysis/reporting and keyword research. We cover all the bases required to rank your business on the first pages of Google.
Absolutely. The more products or services you can offer, the better. Google favours deep websites with extensive content and product offerings, especially on category pages. We can manage complete catalogues, including stickers, labels, signage, and small-format print.
We use a variety of SEO and Google Suite tools to track campaign performance. Just some of these tools include GA4, Google Search Console, Semrush and Looker Studio. We will provide in-depth performance metrics within our monthly campaign report.
There’s no absolutely defined budget requirement. Typically, clients will allocate between £700 and £2000 per month. It goes without saying that the more you invest, the quicker you’re likely to see results, as a significant amount of that budget will be used to acquire backlinks that boost the authority of your site.
Absolutely. We will do this by optimising your Website and Google My Business profile to rank highly on Google for local-intent keywords.
For sure. Strong organic rankings help your business lower your cost per lead drastically over time.
Absolutely not. We operate on a month-to-month basis, and you’re welcome to terminate our service at any time.
Absolutely. If your website is built with WordPress, we can help. We have created and designed several print websites in the past and have a deep understanding of how to design print websites that look attractive, offer a positive user experience and convert well.
Yes, we can create custom-built pricing calculators for a variety of pricing products. This is a slightly different service offering from typical SEO, but we can certainly help. Contact us to learn more.
Absolutely. However, this will require several years of investment, as these industry players have extensive marketing budgets and have been optimising their websites for quite some time.
