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Is your construction business struggling to gain a solid foothold in Google Search Results?
If the answer is yes, this is a super common pain point for construction firms across the UK. Although ranking highly on Google used to be a pretty straightforward affair, with businesses now recognising the value of SEO, competition is a lot stiffer.
Many construction owners throw in the towel with Search Engine Optimisations, sticking with highly expensive ads, referrals or just continuing to rely on word-of-mouth to generate new leads and enquiries.
If this sounds like the position you’re in, our SEO for construction companies is exactly what you need. Having worked with businesses cutting across a variety of UK industries, we have Google Rankings down to a science.
Our Construction Company SEO experts help builders, contractors, and tradespeople dominate search results and attract a steady stream of high-quality leads.
Contact us today to book a free no-obligation consult call or request a free SEO audit (worth £100) that will identify exactly what’s holding you back from dominating page 1 search results!
Construction SEO is the process of optimising your website and Google My Business Profile to appear in the top results on Google for the services you provide.
Search Engine Optimisation includes optimising your website’s content and keywords, fixing technical website issues, building authority, and using real-time data to maximise visibility and rankings.
By undertaking this work, our SEO service for construction companies helps you:
Rank in Google Map Pack results for local service-based searches such as ‘Construction Firm Near Me’, ‘London Loft Conversions’ or ‘House Extension Company in Cardiff’, for example.
Get your website ranking high up in search results
Get a more regular flow of calls, leads and enquiries
Here are just some of the key reasons why your business needs construction marketing SEO:
Many of your competitors are already investing in SEO, hence why they outrank you in Search Results. If you want to benefit from more leads and enquiries online, investing in construction company SEO services is a no-brainer.
If you’re tired of quoting for small projects or awkward pieces of work you’d rather avoid, SEO can help with this. Our construction company SEO experts can target the services you actually want to work on, whether it’s commercial contracts, house extensions or kitchen rebuilds.
Digital marketing channels like Google Ads and Check-A-Trade are powerful ways to generate new business; however, they can be very expensive and eat into your margins. Our local SEO for construction companies helps you minimise reliance on paid advertising, allowing you to maximise profit margins and reduce your marketing budget.
When you choose Drive Me Clicks as your construction SEO company, you’ll benefit from a fully comprehensive SEO service that covers all the key optimisation work required to supercharge your business to the first pages of Google.
Although a complete list of all the different optimisation work we undertake is too extensive for this page, here’s a high-level overview of what you can expect from us:
We will audit your website and Google My Business profile to determine what optimisation work is required and which factors are holding back your visibility on Google. The audit will analyse the following:
On-page content
Use of keywords
Website technicals
Site authority
Google My Business Profile
Conversion issues
Google Search Console / GA4 Data (if available)
This audit will help us identify key barriers and prioritise optimisation work, so we’re always focusing on activities that move the search visibility needle the most at any given time.
When it comes to SEO, keywords are the backbone of every effective campaign. We will conduct an analysis of your current keyword strategy and also analyse the keyword strategy used by your competitors who are dominating first page search results.
By combining these insights, we’ll be able to put together a super-effective keyword map that allows your business to target keywords with the best ranking potential and keyword volume.
We’ll spend a lot of time researching keywords you want to rank for, ensuring your campaign is entirely bespoke to your needs and requirements. Whether you want to target B2B or residential, we’ve got you covered.
One Page SEO refers to the process of creating highly relevant pages optimised for laser-focused keyword targeting.
By combining high-quality content with strong keyword placement, we signal to Google that our pages apply to the keywords we are trying to rank for.
By combining all these different optimisations, we can craft particular service and location pages that are simply irresistible to Google’s search algorithms.
For Construction firms looking to target local customers, optimising your Google My Business Profile is one of the most critical components of a successful SEO Campaign.
Our SEO Agency for the Construction Industry will manage and grow your lcoal presence for you, ensuring all components of your Busines Profile are optimised and targetting your most important keywords.
When trying to determine where to position your website, pages, and Google My Business profile within search results, Google’s algorithm will pay very close attention to the amount of authority your website has.
We’ll build your authority for you by acquriring high-quality backlinks from high-quality webistes, helping your site boost it's authority and rank higher in Search Results.
We’ll regularly review data from Google Search Console and Google Analytics 4 to continually improve keyword targeting on your pages.
In doing so, we’ll always be able to find new ways of improving your rankings and finding new opportunities for creating pages that’ll rank high in Google and drive you more leads and enquiries.
When you choose Drive Me Clicks as your construction SEO company, you’ll benefit from a fully comprehensive SEO service that covers all the key optimisation work required to supercharge your business to the first pages of Google.
Although a complete list of all the different optimisation work we undertake is too extensive for this page, here’s a high-level overview of what you can expect from us:
We will audit your website and Google My Business profile to determine what optimisation work is required and which factors are holding back your visibility on Google. The audit will analyse the following:
On-page content
Use of keywords
Website technicals
Site authority
Google My Business Profile
Conversion issues
Google Search Console / GA4 Data (if available)
This audit will help us identify key barriers and prioritise optimisation work so we’re always focusing on activities that move the search visibility needle the most at any given time.
When it comes to SEO, keywords are the backbone of every effective campaign. We will conduct an analysis of your current keyword strategy and also analyse the keyword strategy used by your competitors who are dominating first page search results.
By combining both these insights, we’ll be able to put together a super-effective keyword map which will allow your business to target the keywords that offer the best ranking and keyword volume potential.
We’ll spend a lot of time researching keywords you want to rank for, ensuring your campaign is entirely bespoke to your needs and requirements. Whether you want to target B2B or residential, we’ve got you covered.
One Page SEO refers to the process of creating highly relevant pages optimised for laser-focused keyword targeting. By combining high-quality content with strong keyword placement, we signal to Google that our pages apply to the keywords we are trying to rank for. Some typical examples of on-page SEO optimisations include:
Title and Heading Optimisations
Body text copywriting
ULR Slug optimisation
Image ALT tag optimisation
FAQ generation and optimisation
Internal Linking
By combining all these different optimisations, we can craft particular service and location pages that are simply irresistible to Google’s search algorithms.
For Construction firms looking to target local customers, optimising your Google My Business Profile is one of the most critical components of a successful SEO Campaign. Our SEO Agency for the Construction Industry will help improve your visibility in the local three-pack by:
Filling out all areas of your Google My Business Profile
Choosing the best primary and secondary categories
Adding services with highly optimised descriptions
Upload photos and optimise titles with keywords
Publishing regular posts with targeted keyword placement
Review accumulation and management strategies
When trying to determine where to position your website, pages, and Google My Business profile within search results, Google’s algorithm will pay very close attention to the amount of backlinks you have.
In essence, a backlink is when another website links to your website from one of its own. By doing so, that website essentially vouches for your credibility, allowing Google to trust you more and give you more traffic.
We’ll build these backlinks for you, creating a highly robust and diverse backlink profile which will help you rank higher in Search Results. We’ll get these backlinks from:
Adding your business to local and trade directories
Finding guest posts or niche edit opportunities on websites with a lot of authority
Finding local sponsorship opportunities on local websites
We’ll regularly review data coming in from Google Search Console and Google Analytics 4 in order to constantly improve the keyword targeting on your pages.
In doing so, we’ll always be able to find new ways of improving your rankings and finding new opportunities for creating pages that’ll rank high in Google and drive you more leads and enquiries.
All of this data will be included in our detailed monthly report we provide to you. The report will cover things like:
Keyword position rankings
Leads and Enquiries
Google My Business map rankings
By providing you with this invaluable report, you’ll be able to see how your campaign is improving and calculate your return on investment on a monthly basis.
Here at Drive Me Clicks, our Construction SEO company goes the extra mile to stand out from competitors and deliver as much value for clients as humanly possible. Here’s just a few key reasons why we think you should choose us as your construction business SEO agency:
We believe in delivering free value up front. We offer a free consult call right off the bat where we can discuss your SEO requirements.
We keep you around by delivering a strong return on invetsment.
Created completely bespoke for your business.
We don’t believe in trying to lock any of our clients into contracts. Instead, we’ll keep you around by delivering pure value and providing you with a sound long-term ROI.
No Stress, No Hard Selling. Just Pure SEO Value From an Experienced SEO Team.
Looking to undertake your Construction SEO campaign in-house? No hard feelings! Here are some of our top tips to improve your rankings with SEO:
Sounds like an obvious one, but so many local service-based businesses don’t have a website. If this is your business, you’re missing one of the most significant SEO opportunities there is.
Without a website, you won’t be able to rank in organic search results outside the map pack, and you’ll also have a very rough time trying to get your Google My Business visible in the three map pack results!
Your website should include service pages for every core service you offer, and also have location pages for each local area you cover. If you need a website built, we can help! We can build you a website in under 30 days!
Your Google My Business Profile should be filled in, leaving no gaps whatsoever. Once you’ve done this, you need to keep feeding it regularly. Add new photos, get a consistent flow of reviews, make posts and add FAQ’s.
By doing this, you’re signalling to Google that your business is active in the community. This will significantly improve your Google Map Pack rankings over time.
If you’re going to build a website or are looking to optimise an existing website, it’s absolutely pointless without keyword research. The basics of keyword research are super simple, so it’s worth investing some time in understanding how to find the right keywords for each one of your pages on your website. We recommend tools such as Ahrefs, Semrush and Google Search Console for all your keyword research needs.
Google will not drive traffic to your website unless it provides users with a positive user experience. Although there are many optimisations to cover, the two most important are site speed and mobile responsiveness.
To achieve a lightning-fast website, compress your images and convert them to to WEBP format before adding them to your website. If you’re using WordPress, we recommend WP Rocket plugin, which will make your website way faster with no experience required.
For mobile responsiveness, make sure you always check what each page on your website looks like on mobile. If there are any issues with your site on mobile, we can help. Contact us if you experience any problems with this, and we can help at minimal cost!
Reviews are absolutely essential for maximising your Google My Business visibility and website conversion rates. Get into the habit of always asking every customer for a review after you’ve completed your service. We tend to incentivise customers by offering £ 5 or £ 10 off their invoice for a review.
Our Construction SEO Services help construction firms appear higher in Google Search Results. By gaining more visibility in page 1 search results, our clients benefit from increased calls, leads and enquiries for the services they offer locally or nationally.
Depends on several factors, including the age of your domain / Google My Business Profile, the difficulty of competition within search results and the budget you have to allocate monthly.
If we’re working with a brand-new website/GBP, we usually see SEO start to improve visibility within 3-6 months. After around 9-12 months, you’ll start seeing meaningful increases in calls, leads and enquiries. We may be able to secure quicker progress with GBP if you commit to a sound review accumulation strategy.
For construction firms with existing websites and GBP profiles, results can vary from 2-3 months to 6-12 months, depending on the domain age and existing authority.
We will be able to advise more clearly after auditing your Google presence.
Local SEO is vital, as most construction firms offer their services within service areas near their business locations. Google My Business Profile Optimisation is the most crucial factor in generating leads and enquiries for local-intent keywords. We can also help with national SEO campaigns if you want to offer your services across the UK.
Absolutely. Whether you’re a one-man army or a 10-man business, we can help you with your Construction Marketing SEO.
Our comprehensive SEO audit covers the core SEO foundations, including keyword targeting, backlink profiles, NAP consistency, content auditing, Google My Business Profile and technical SEO factors such as site speed and mobile responsiveness.
Our SEO for construction & building services aren’t charged at a static rate. We offer several packages, ranging from £400 to £1000 p/m for local campaigns and £700 to £1800 for national campaigns.
We combine expert keyword research with in-depth competitor analysis to find the best keywords for your business. We do this by gathering all the relevant keywords for each service you offer and then selecting the ones that offer the best balance between monthly searches, difficulty to rank and user intent alignment.
Yes – we can target property managers, developers, contractors, and commercial buyers.
You don’t need a NEW website. However, if you don’t have an existing website, it makes it very difficult to rank competitively in Search Results. We always heavily recommend that clients build a site if they don’t have one. We can do this for you if you don’t have the skills in-house.
By optimising your Google My Business Profile, we can help you appear in the highly coveted Google map pack results. This is super important, as most people searching for local services will select one of the three businesses that appear in the Google Map Pack results when searching for a keyword.
Pretty simple, really. Local SEO targets local searchers looking for your service. National campaigns, on the other hand, target searchers across the UK. National SEO is typically sought after by larger construction firms with multiple sites.
100%. In fact, around 80% of our time is spent on SEO for construction companies, which is dedicated to creating highly relevant and optimised content, whether that’s a service page, service area page or blog.
Backlinks are a super crucial ranking factor when Google’s algorithm is determining where to position your pages in search results. For local SEO construction campaigns, we focus on acquiring backlinks from local domains and directories. We do this by paying for guest posts, niche edits and local sponsorship opportunities.
Of course you can. We wouldn’t expect any business to spend money without being able to measure its return on investment. We provide monthly in-depth SEO reports that provide you with all the most critical metrics you need to understand how your SEO campaign is developing and performing month-to-month.
Absolutely. SEO is a long-term strategy that requires a long-term strategic approach.
We don’t tend to work with brands unless they can commit to a minimum of 3 months, as we will need to invest significant time to get you ranking competitively in search results.
However, we do offer one-off services for brands and businesses that need us to address a specific issue with their existing SEO campaign.
