Keyword Research is the Backbone of every solid SEO campaign. Without investing in keyword research, you’re effectively leaving rankings to chance and risk wasting your money, time and effort.
Here at Drive Me Clicks, we offer comprehensive SEO Keyword Research Services, ensuring the keywords you use on-page are 100% data-driven. We use advanced SEO tools to find the best keywords for each page, finding the keywords that offer your business the best balance between search volume, ranking difficulty and user intent.
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SEO keyword research is the process of locating, analysing and prioritising the keywords you use on your website. When conducting keyword research, we consider several factors to maximise page optimisation. Some of these factors include search volume, difficulty of ranking, keyword intent, and the number of backlinks required to rank.
Good keyword research provides a whole range of benefits for your brand, including:
Identifying where the quick wins are
Highlighting untapped keywords your competitors haven’t taken advantage of
Helps you figure out the heading and structure for every page on your website
Helps you prioritise which pages to build first
Get a roadmap for SEO content that attracts the right audience
In turn, all these benefits allow you to rank higher, convert better and ultimately drive revenue to your online business.
Our role as your keyword research seo experts is to cut through the noise and give you a clear action plan based on real data.
We start our work by taking a high level overview of your industry and all the keyword opportunities within it. This allows us to start picking up on keyword patterns and to be able to segment the keyword landscape within your industry.
At this early stage, we look to nail down high level product categories or business services you offer. By doing this, we will be able to create a highly logical website architecture that aligns with how Google wants content organised on your site.
We will also conduct an in-depth analysis of your competitors and the keywords they are targeting to drive traffic to their site. By conducting this analysis, we will be able to better understand how to structure our content and find opportunities for outranking or competitors.
Once we have an understanding of the core category/service pages we need to build, we’ll start fine tuning by finding specific keyword opportunities that align well with architecture we have build for your website.
We’ll assess thousands of different keyword opportunities for their relevance, user intent, keyword volume and ranking difficulty. We’ll find the best keyword opportunities for your business, regardless of whether you have a new or existing website.
Once we have an exhaustive list of all the keywords we can reasonably rank for, we’ll start assigning these keywords to specific pages on your website. We’ll use our research to designate primary, secondary and complementary keywords, prioritisng the best keyword opportunities as the highest priority.
Once this work is completed, we’ll have a complete keyword map ready for you which will show exactly what keywords to use for each page and in what order of prioritisation these keywords should be targeted.
Every page will have a mix of short-tail and long-tal keyword opportunities, offering the perfect balance between stacking some early wins and building strategically for long-term organic growth.
Drive Me Clicks offers a fully comprehensive Technical SEO service that covers all of the most important technical components. Just some of these include
We start our work by taking a high level overview of your industry and all the keyword opportunities within it. This allows us to start picking up on keyword patterns and to be able to segment the keyword landscape within your industry.
At this early stage, we look to nail down high-level product categories or business services you offer. By doing this, we will be able to create a highly logical website architecture that aligns with how Google wants content organised on your site.
We will also conduct an in-depth analysis of your competitors and the keywords they are targeting to drive traffic to their site. By conducting this analysis, we will be able to better understand how to structure our content and find opportunities for outranking or competitors.
Once we have an understanding of the core category/service pages we need to build, we’ll start fine tuning by finding specific keyword opportunities that align well with architecture we have build for your website.
We’ll assess thousands of different keyword opportunities for their relevance, user intent, keyword volume and ranking difficulty. We’ll find the best keyword opportunities for your business, regardless of whether you have a new or existing website.
Once we have an exhaustive list of all the keywords we can reasonably rank for, we’ll start assigning these keywords to specific pages on your website.
We’ll use our research to designate primary, secondary and complementary keywords, prioritising the best keyword opportunities as the highest priority.
Once this work is completed, we’ll have a complete keyword map ready for you which will show exactly what keywords to use for each page and in what order of prioritisation these keywords should be targeted.
Every page will have a mix of short-tail and long-tail keyword opportunities, offering the perfect balance between stacking some early wins and building strategically for long-term organic growth.
For every keyword research campaign, we follow a tried-and-tested 4 step process. When you partner with us, here’s what to expect:
Every campaign starts with a free consultation call where we can get to know your brand and the products/services it offers. Understanding these factors will help us conduct highly precise keyword research that aligns with your requirements.
Once we have all the information we need, we get to work. Using advanced SEO keyword research tools, we will conduct thorough research and compile a list of keywords that offer the best combination of search volume, difficulty and aligned user intent.
All the findings of our research will be reflected in a comprehensive report that outlines keywords, prioritisation and investment required to rank. We will arrange a meeting to discuss our findings and walk you through action to take.
If you’re not confident with on-page SEO, we will be more than happy to do it for you. We are experts at creating highly-optimised landing pages, having created thousands over the years for a vast range of clients across different industries.
We believe in delivering free value up front. We offer a free consult call right off the bat where we can discuss your SEO requirements.
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No matter what industry your business operates within, the keyword research process is always the same. We use advanced SEO tools to trawl through thousands of keywords and identify the ones with the highest ranking potential for your business.
Without conducting keyword research, the outcome of your SEO efforts will be governed by sheer luck and chance. By conducting keyword research, your business will benefit from data-driven decision making which will in turn maximise clicks, conversions and revenue.
ChatGPT can do very basic keyword research, however, the keywords provided won’t be data driven and you won’t have access to important data like search volume and ranking difficulty. We always tell our clients that ChatGPT is great as a starting point but certainly shouldn’t be used as the backbone of your keyword research efforts.
Yes, you can do SEO research for free. However, free tools simply will not yield the results you can get using paid keyword research tools. We use industry-leading tools to ensure the best results for your business.
Really depends on the size of your website and whether the keyword research is for a new or existing site. Once we have a rough understanding of your business and your online goals we will be able to provide a turnaround time before undertaking the work.
If your not creating content backed by extensive keyword research then yes, our services are very likely required. It’s impossible to achieve consistent first page rankign without quality keyword research.
Of course you can. We offer all sorts of SEO services, however, if you just want to use us for one-off / ongoing keyword research, we will be more than happy to work with you!
Really depends on how aggressively you want to scale your content. We always recommend keyword research for every new page you build on your website. We also recommend a one-off keyword research service every 6-12 months to capture any new keyword opportunities that have appeared.
Pricing varies depending on the scope of your SEO campaign. We will be able to offer a quote once we have had a chat with you and understand your business’s needs and requirements.
Regardless of your industry, we can support. We specialise in e-commerce; however, we have also worked with local and national service-based websites also.
