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Book a free consult call or SEO audit.

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We keep you around by delivering value.

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Tailor made SEO Campaigns. 100% Bespoke.

What Is Roofing SEO?

If you’re a roofer, you’re probably fed up with paying Google Ads and Check-A-Trade to get new leads and enquiries for your business. Although word of mouth used to be enough to sustain a thriving business, the digital age we now live in forces business owners to market in a highly competitive online environment. 

You may have a website or a Google My Business account, but you’re likely struggling to get any solid traction on the first pages of Google Results. Meanwhile, your competitors are mopping up all the free traffic in Google, sitting comfortably on the first page of Search Results, where all the attention is. 

Our roofer SEO services fix that problem. Our Roofing SEO experts specialise in optimising your website and Google My Business Profile to compete aggressively in Google Search results, supercharging your leads, enquiries and online revenue. 

Book a free SEO audit with us now, or contact us to arrange a complimentary consultation call to discuss the issues you are facing. No pressure, no hard selling, just honest advice from an expert Roofing SEO company!

Why Is Roofing SEO
So Important?

The truth is that these days, when someone has a problem they need to solve, they turn to Google to find the service they need. Here’s why SEO services for roofers matter more than ever:

95% of searchers never scroll past page one

How often do you go past the first page when you Google something? If your pages aren’t found here, you may as well not even have them! 

Top 3 map listings get nearly all the clicks

Local SEO for roofing companies is absolutely vital. For many local searches, such as ‘roofer near me’, most clicks go to the top 3 map pack listings. 

Paid ads are expensive

SEO delivers long-term, consistent traffic without requiring a share of your revenue to the advertiser. 

Brand Awareness

Some users may find your website in Google, but not immediately act. However, in this instance, you’re still building invaluable local brand awareness, getting your brand firmly fixed in your customers’ minds. 

What Our Roofing SEO Services Include

Our roofing seo services are a fully comprehensive service that covers all key aspects of Search Engine Optimisation. When you partner with our roofer seo agency, here’s exactly what’s included:

Full Website and GBP Audit

First things first, we start all of our roofer SEO marketing with a fully comprehensive website and Google My Business audit.

We’ll review all your online assets, checking for any issues that may be hindering your online visibility. Once the audit is complete, we’ll compile all our findings into a report that we will share with you.

This report will help us understand the prioritisation of optimisation work and allow us to craft a highly bespoke SEO strategy that addresses the unique challenges you’re business is facing with its online visibility.

Roofing Keyword Research

Effective keyword research is the foundation of a successful SEO campaign.

Our SEO services for the roofing industry include expert keyword research and competitor analysis, allowing us to find the best combination of keywords that balances search volume, ranking difficulty, and alignment with user intent.

We’ll also conduct an in-depth analysis of the keyword strategies your competitors use to acquire traffic and consistently rank on the first pages of Google search results.

By combining these analyses, we’ll craft a bespoke keyword map and implement it across your site and Business Profile to maximise your online visibility.

On-page SEO

On-page SEO focuses on crafting laser-focused money pages that incorporate all the keywords identified through our keyword research and competitor analysis.

We’ll ensure all your service and location pages are fully optimised and in alignment with the intent of the keywords they include.

Common optimisations here include Titles, Headings, URL Slugs, Image Alt Tags and FAQ SEO.

Off-Page SEO

Off-page SEO focuses on ensuring your site and Google My Business profile have sufficient social authority signals to rank high in Google. Google’s algorithm will not rank your website on the first page if it cannot verify the legitimacy of your service.

Therefore, it is our job as a professional seo agency for roofers to provide Google with signals that validate our legitimacy and authenticity. This is achieved by acquiring high-quality backlinks, citations, and customer reviews.

Our service will ensure your site has equal to or more authority than your competitors, allowing you to beat them in search results.

Local SEO for Roofing Company

Local SEO for roofing companies really matters. In recognition of this, we dedicate significant time and attention to ensuring your Google My Business profile is fully optimised for maximum visibility in Google’s search results.

By doing all these optimisations, we’ll increase your presence in the highly competitive local three map pack, where all the clicks are captured for local intent keywords.

Monthly Reporting & Clear Communication

We’re a highly accountable and transparent roofer seo agency. Regular reporting is something we take very seriously, as we know that businesses need to ensure value for money and return on investment.

When you employ our SEO services for roofers, you’ll benefit from weekly summaries of work and progress, as well as a highly detailed monthly report that includes a breakdown of core performance metrics, such as clicks, leads, conversions, and keyword position rankings.

What Our Roofing SEO Services Include

Our roofing seo services are a fully comprehensive service that covers all key aspects of Search Engine Optimisation. When you partner with our roofer seo agency, here’s exactly what’s included:

Full Website and GBP Audit

First things first, we start all of our roofer SEO marketing with a fully comprehensive website and Google My Business audit. We’ll review all your online assets and check for any issues that may be hindering your online visibility. Once the audit is complete, we’ll compile all our findings into a report and share it with you. 

This report will help us understand the prioritisation of optimisation work and allow us to craft a highly bespoke SEO strategy that addresses the unique challenges your business is facing with its online visibility.

Roofing Keyword Research

Effective keyword research is the foundation of a successful SEO campaign.

Our SEO services for the roofing industry include expert keyword research and competitor analysis, allowing us to find the best combination of keywords that balances search volume, ranking difficulty, and alignment with user intent. 

We’ll also conduct an in-depth analysis of the keyword strategies your competitors use to acquire traffic and consistently rank on the first pages of Google search results.

By combining these analyses, we’ll craft a bespoke keyword map and implement it across your site and Business Profile to maximise your online visibility.

On-page SEO

On-page SEO focuses on crafting laser-focused money pages that incorporate all the keywords identified through our keyword research and competitor analysis.

We’ll ensure all your service and location pages are fully optimised and in alignment with the intent of the keywords they include.

Standard optimisations here include Titles, Headings, URL Slugs, Image Alt Tags and FAQ SEO.

Off-Page SEO

Off-page SEO focuses on ensuring your site and Google My Business profile have sufficient social authority signals to rank high in Google.

Google’s algorithm will not rank your website on the first page if it cannot verify the legitimacy of your service. 

Our service will ensure your site has equal to or more authority than your competitors, allowing you to beat them in search results.

This is achieved by acquiring high-quality backlinks, citations, and customer reviews. 

Local SEO for Roofing Company

Local SEO for roofing companies really matters. We dedicate a lot of time and attention to ensuring your Google My Business profile is fully optimised for maximum visibility in Google’s search results.

By undertaking all these optimisations, we’ll increase your presence in the highly competitive local three map pack, where all the clicks are captured for local intent keywords.

Monthly Reporting & Clear Communication

We’re a highly accountable and transparent roofer seo agency. Regular reporting is something we take very seriously, as we know that businesses need to ensure value for money and return on investment. 

When you employ our SEO services for roofers, you’ll benefit from weekly summaries of work and progress, as well as a highly detailed monthly report that includes a breakdown of core performance metrics, such as clicks, leads, conversions, and keyword position rankings.

Our SEO Process

Here’s a completely transparent breakdown of the exact process we will undertake to get your site ranking on Page 1 of Google!

Step 1 - Discovery Call

Our technical SEO company will conduct a deep dive into your website’s technical foundations. We utilise advanced tools such as Screaming Frog, Google Search Console, and Semrush to identify issues with your site comprehensively.

Step 2 - Audit & Research

Once the audit is complete, we schedule a meeting to outline our findings and discuss the steps required to address these issues.

Step 3 - Fixing the Foundations

We then take the necessary actions to resolve any issues identified. 

Step 4 - SEO Campaign Implementation

Once our work is completed, we will provide a technical SEO audit report outlining the actions we have taken.

Step 5 - Link Building & Authority Growth

We’ll secure high-quality guest posts, local citations and ensure you have social signals from key social sites.

Step 6 - Tracking, Reporting & Adjusting

Once our work is completed, we will provide a technical SEO audit report outlining the actions we have taken.

Why Choose Us as Your Roofing SEO Experts?

Free Consultation

We believe in delivering free value up front. We offer a free consult call right off the bat where we can discuss your SEO requirements.

No Contracts

We keep you around by delivering a strong return on invetsment.

Hands Off Approach

We offer our clients a completely hands off service which helps you get back to doing what you do best, managing your business.

Free Web Optimisations

Any small tweaks to your web designs come completely free of charge as part of the package. No hidden charges!

Don't Delay. Request a Free SEO Audit From Our Friendly SEO Experts Today!

Don't Delay. Request a Free SEO Audit or Book A Consultation With Our Friendly SEO Experts!

No Stress, No Hard Selling. Just Pure SEO Value From an Experienced SEO Team.

Frequently Asked Questions

What is SEO for roofing companies?

SEO for roofing companies is the process of optimising your business website and Google My Business profile for improved visibility. Our service helps you compete online and get more clicks from homeowners searching for roof repairs, re-roofing, and emergency roofing work.

We help your business appear more in Google searches and maps when people are searching for services that your business offers. By improving your visibility in search results, we’ll funnel more leads and enquiries into your business.

Honestly, it depends on many different factors such as niche competitiveness, your existing website maturity and the number of reviews you have, just to name a few. 

As a general rule of thumb, we tell our clients to start seeing signs of improvement around month 3-4 and more tangible results between months 6-9 of their campaign. 

We may be able to secure some quick wins within 1-2 months by focusing on optimising your Google My Business profile.

100% Yes. Any business offering a service to the local community cannot afford to miss the opportunity that Local SEO offers. By optimising your business with Local SEO techniques, we can get some quick wins for your business and get you appearing in searches for local keywords like ‘roofer in Cardiff’ or ‘roofer near me’.

100% Yes. Google Business Profile optimisations are an essential part of any SEO campaign for businesses serving their local community. We’ll put in place a review accumulation strategy, optimise your services and descriptions with relevant keywords, and post regularly to ensure your profile cannot be ignored by Google’s algorithm.

Yes, we can. We’re experts at crafting highly effective service location pages that allow your business to appear in search results for different towns, villages or cities.

A ton of optimisations, including website optimisation, GBP optimisation, authority building, review strategy, content creation, technical SEO fixes and monthly in-depth reporting.

Yes. We’ll need to work on your campaign for at least 3-6 months to deliver genuine value. There’s a lot of work that needs to be done to rank highly on Google, which cannot be completed in a few weeks. We will discuss expectations, timelines and roadmaps in our discovery call with you.

Depends on your time horizon. If your business is looking for a marketing strategy that drives revenue from day one, PPC ads are probably your best option. However, PPC is expensive and eats into your margins. Additionally, the moment you stop spending, the traffic comes to a complete halt. 

SEO, on the other hand, is a long-term strategy that requires time to yield results. However, once the leads and enquiries start coming in, they are entirely free and long-lasting. We always advise businesses to run both strategies if they have the budget to do so.

Yes, of course. Our technical audit will identify issues with your website, including those related to site speed. Regardless of the problems you are experiencing with your website, we can help.

Good question. We utilise a range of metrics and indicators to track the progress and success of your SEO campaign. Some key metrics include clicks, impressions, search positions, enquiries and leads. All of these metrics will be reported on in our in-depth monthly report so that you can see exactly how your campaign is developing.

For sure. Whether you offer your services within a single area or offer them across the UK, we can help with your SEO campaign!